Tag Archives: google

Engaging Fans With Location Tech

Mashable has recently posted an excellent article on the location-based technologies that musicians have been using to interact with fans. Everything from Arcade Fire’s The Wilderness Downtown to OK Go’s branded GPS exercise with Range Rover. Some of
the newer and more collaborative examples belong to Panic At The Disco who are Continue reading

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OK Go HTML 5 video

Google seems to enjoy pushing the limits of music videos with its Chrome browser and HTML 5. Benefiting greatly from this marriage of technology are viral video mavens,
OK Go, who have just released an impressive video for All Is Not Lost that uses the techno combo and its characteristic multi-pane presentation. Now in order to view the video as Continue reading

Danger Mouse interactive 3D music video

Producer and songwriter Danger Mouse is most familiar to me through his partnership with The Shins’ James Mercer – a band known as Broken Bells. You may be familiar with a few of his other projects: the infamous Grey Album and Gnarls Barkley. Danger Mouse’s new album, Rome, has spawned the above music video for “3 Dreams of Black” which is Continue reading

Arcade Fire HTML interactive

I profiled Arcade Fire’s use of technology once before on RockBrand when they developed a way to make album art and liner notes relative once again. And now the band has taken technology a giant step further by joining forces with Google and launching a beautifully orchestrated web-browser-slash-music-video-HTML-on-crack experience entitled, “The Continue reading