August Burns Red collectible cards

August Burns Red is a metalcore band from Pennsylvania and they have just released
their fourth album, Leveler. In order to encourage fans to pre-order the new album,
the band and their label, Solid State, decided to have some fun and offer a pack of ABR baseball cards to those who purchased the album prior to its June 21st release date. Featuring photos of the band members as well as a few interesting personal details,
the cards were designed to appear authentic, but with some ABR attitude. Apparently,
a few of the band members are hardcore baseball fans, so the cards really make sense,
and they also strike me as one of the more clever ways to promote a pre-order. Nice
work. You can read more over at Noisecreep.

About these ads